Book Now2012
Seminars

London, Brighton and Mauritius.

Reserve your place now.

Book now!

PhoneCharisma
CD

Featuring Binaural Inductive Technology

Learn More

PhoneProfile your charisma

How charismatic are you? FREE online profiling tool.

Charisma profile

Book NowFREE Corporate Charisma Enhancers

Weekly quotations that provoke, stimulate and enhance your
charisma at work.

Sign up

PhoneRequest a
call back

Interested in finding out more information?

Request call back

According to a detailed analysis of the world’s shifting trends and dynamics, Manpower Inc has identified a critical mega trend that is vital to sustainable growth during these tough economic times; Demographic and economic shifts are accelerating the talent mismatch. In an economic environment where organisations are pressured to do more with less, businesses and governments will continue to demand more specific skills and behaviours. The pressure to find the right skills in the right place at the right time will increase as working age populations decline, economies rebound, emerging markets rise, and the nature of work shifts. This will intensify the skills mismatch.
That’s why organisations need an agile talent strategy to attract and retain the talent required to achieve business strategy. Yet this strategy alone will be diluted unless organisations recognise the importance of developing a charismatic mindset within their talent that will leverage the ability to align skills with the new job roles.
If an organisation simply implements a process and competency development programme without addressing ‘below-the-surface’ areas then performance, efficiency and results will be hampered.
Yet to change and empower the mindset of an organisation’s talent requires a non-traditional approach. All learning, behaviour and change happens at an unconscious level, therefore to provide mindset development in a logical, left-brain way will be completely ineffectual.
When organisations embrace a more cutting-edge approach to their learning and development strategy, particularly for talent and high potentials, they will experience an instantaneous shift in output.
Cutting-edge techniques that embrace Quantum Physics, Epigenetics, Noetic Science, Energy and more right-brained approaches can often be perceived as a stretch too far! Yet whatever the perception of these methods, they can deliver extraordinary results.
Have a great week!

On 15th September I sold my Sales Activator® product so that I can focus all my time and efforts into charisma. It was a time of reflection yet the knowledge that I was listening to my heart meant I felt a renewed tingle of excitement at the prospect of building another global brand.
When I run my sessions, I often refer to my Big Apple Experiment that hit the media last year. You take an apple, chop it into two halves, speak lovingly to one half and hatefully to the other. After 7 – 10 days you’ll see a visible change in the rate of decay between the two halves. Given that an apple contains the same percentage of water as a typical adult, this powerful experiment really makes you think. If you can affect an apple with your thoughts and intentions – how are you affecting your body? At my last charisma seminar at The Globe, Claire Harrison at Saga Holidays promised to get the training team to do the experiment for 2 weeks. The results were revealed yesterday at their team meeting – as you can see, a pretty amazing result!

Also this week, I received a beautiful poem, written by Kim Stanbrook, Organisational Development, BT. It really sums up my own passion and beliefs around charisma and wanted to share it with you all:

Charisma Came A Calling

Allusive yet inside us all,
A secret to explore
Unraveling the mystery
To help us know for sure.

A deep enchanting moment
To clear the path ahead
And bring a sense of wellbeing
From way inside our head.

A call to something that we knew
Yet somehow we forgot
A truth, a gift, a memory,
To take time to re-plot.

A feeling of an arrival
Yet really to replace
A sense of something lost
As if to re-fill that space.

Unraveling deep patterns
Of how we have grown to be
Informing ourselves of a purpose
We believed we’d yet to see.

Charisma’s come a calling
Back into our life today,
Creating magic moments
With so much to say…..

Written by Kim Stanbrook 16th September 2011 after attending An Audience with Charisma at The Globe Theatre.

Thank you Kim for such a wonderful gift – it made me cry!

Have a great week and reflect on the question “If charisma came a calling today, what would it enable you to do?”

Here are my favourite suggestions for ensuring that every meeting you hold irrespective of the size is positive, memorable and constructive:
1. The invitation – Your meeting starts with the way attendees are invited. The thought you put into the invitation can begin to create anticipation and curiosity – great emotional states for attendees. If you usually use email then put some thought into a compelling subject
line, use inspirational quotations and highlight 3 reasons why attending your meeting will personally benefit them. If you are feeling creative and enjoy thinking outside of the box then why not send a teaser. Over the years I’ve sent single apples in a box to invite people to a meeting to discuss the credit crunch. I’ve sent parchment scrolls to highlight a nautical themed meeting and on occasions I’ve used helium balloons in boxes with a tag “this meeting will result in higher sales‟. With a high impact meeting invitation your attendees will turn up looking forward to your meeting with a great positive state-of-mind.

2. Room layout – Where possible look at different ways to ‘dress’ the meeting room. You can decorate the walls with fluorescent stars and inspirational quotations. Use ‘walk-in-the-room’ music that helps to get attendees in a positive mood. Banish the traditional U-Shaped layout and create smaller team tables that are better for encouraging group discussions. Under each chair stick post-it notes with each person‟s name on – so attendees have to discover where they are sitting. This provides a fun way to ensuring you mix your positive people with your less positive people. Put bananas onto the tables instead of sweets or mints. Bananas are great ‘brain food’ whereas sugar will cause blood sugar variances making concentration difficult. Ensure plenty of water is available on the tables because water boosts brainpower, concentration and energy. Over the years I’ve used all sorts of interesting layouts for meetings; beanbags instead of tables and chairs, bubble machines and cosmos laser projectors, balloons and interesting, relevant news articles as  ’wallpaper’. You’ll see the immediate impact that ‘doing something different’ will have on your attendees. This will ‘interrupt’ any cynicism they might have about your meeting causing openness towards the session.

3. Establish clearly defined objectives – research shows that setting clearly defined objectives for your meeting significantly increases the positive impact of that meeting. When you can explain how accomplishing these objectives are beneficial to each attendee you instantly create the motivation to listen. When people appreciate the purpose or reason for a meeting they become engaged and connected to the success of that meeting. That’s why you need to have complete clarity yourself around the purpose of your meeting and this should be communicated a) at the point when you invite
attendees, b) at the start of your meeting b) reviewed at the conclusion of your meeting to assess whether you have attained your objectives.

4. Use multi – sensory communication methods – every moment we absorb information through our senses and we learn and retain more when many of our senses are evoked. Therefore, your challenge is to communicate using as many different sensory mediums as you can practically incorporate. Visual support can be conveyed with pictures, photographs and colourful PowerPoint support. People form 11 impressions in just 7 seconds about you, based on your appearance. Equally important does your body language convey confidence, positivity and gravitas? Music and sound effects are great ways to stimulate the auditory sense. Consider whistles and Klaxons for a massive energy boost that can cause instant laughter. In terms of touch, specialists in accelerated learning claim that squidgy balls and furry props can improve concentration. If you are launching a product. hand it out so people can feel and touch it. According to Professor Richard Wiseman, lightly touching someone on their upper arm makes them far more likely to agree to a request because the touch is unconsciously perceived as a sign of high status.

5. Include a burst of ‘Kindness’ and ‘Gratitude’ – according to ex- scientist, Dr David Hamilton, being kind and grateful alters the neural structures of our brains. This stimulates the flow of seratonin and oxytocin that are naturally occurring chemicals guaranteed to make us feel 25% happier! You could start your meeting with asking each attendee to identify 3 things that have happened to them (in relation to the subject of your meeting) that cause them to feel grateful. Alternatively you can conclude your meeting with asking each attendee to acknowledge which of their fellow attendees has had the biggest positive impact on them during the meeting. I often conclude my own meetings with something I refer to as a ‘Rosy Glow’ – each individual writes their name at the top of a sheet of paper, then they pass the paper around so every attendee either at the meeting or on their table writes a nice comment about that person. Ultimately each person ends up with a sheet containing a variety of positive comments - causing a ‘Rosy Glow’.

6. Use ‘The Knowledge Process’ – many meetings are held with the objective to impart information. The most effective way to ensure people remember and retain this information is by following this simple process; tell them what you want them to know, tell them again, then ask them to repeat back their understanding of what you have just told them, then tell them one more time. Tell, tell, ask, tell. When an individual receives new information they start to create a new neurological pathway, a bit like walking in dense undergrowth. Then, as they receive the information again and again their neurological pathway strengthens until it becomes easy to remember that information. On occasions I have emailed attendees with information before the meeting, then presented it again before running a quiz to check whether they have retained the information. I’ll often ask the attendees themselves to summarise this in their own words.

7. Become an ‘ace’ listener – according to Nancy Kline, author of the book, Time to Think, when you are listening to someone, much of the quality of what you are hearing is your effect on them. Giving good attention to people makes them more intelligent. Poor attention makes them stumble over their words and seem stupid. Your attention, your listening is that important. When you focus your attention on another individual you begin to stimulate the flow of positive energy that can be “felt‟ albeit unconsciously by that person. Use different active listening skills such as non-committal words with a positive voice tone to encourage the other person to keep talking. Re-state what they have just said, reflect and summarise major ideas and feelings. A great thought for you to hold in your mind is that every individual has an interesting insight for you to learn. This belief helps me to remain passionately interested in everything people say because I’m listening for some ‘gem’ that can enhance my own wisdom.

8. Encourage participation – the best meetings involve collaboration with other attendees. Cooperation accelerates engagement and interest. Set aside time in your meetings for attendees to discuss key points using positive, open questions such as: “What are the likely benefits we can achieve from this?” Apart from actively encouraging participation from people did you know that the mind and body are totally inter-connected. Every thought and feeling shows up in an individual‟s physiology. Equally every physical movement will affect your thoughts and emotions. Research by Peter Borkenau from Bielefeld University revealed that happy people move differently to unhappy people. Therefore, intersperse your meeting with physical energisers that cause people to laugh or change their emotional state. Some of my favourites include teaching people how to juggle, a simple aerobics routine or some Tai Chi movements. If you can get the attendees to smile, it is impossible for them to feel anything other than happy!

9. Appeal to people’s hearts and minds – People process information in two ways; by responding emotionally to imagery or by using logic. Therefore address both ways of perceiving information that you can achieve by using analogies to appeal to imagery and facts and figures to appeal to logic. You can help to control your attendees’ feelings and actions by planting images and feelings into your presentation. To achieve a balance in your presentation, for every set of numbers – tell a story, and for every story present a set of numbers. Give facts and figures only for points that your audience may doubt and present one point at a time, prove one point at a time, and use your most powerful facts and figures. Generally, people comprehend 11% of what they hear,32% of what they see, 73% of what they see & hear and 90% of what they see, hear and discuss. Good preparation is the key to confidence, which is the key to being relaxed because according to presentation statistics from Fred Pryor organisation, this will reduce nerves by 75% and increase the likelihood of avoiding errors to 95%. According to David Peebles he says “Depth of conviction counts more than the height of logic, and enthusiasm is worth more than knowledge.”

10.Develop your impact – Charisma is a powerful presence that enables the meeting leader who possesses it to exert high levels of impact and influence. Ultimately, this leverages the odds of you achieving your desired outcome for your meeting. You know when you have it, because people notice you; they pay attention to what you say, and gravitate towards you. Charismatic people find it easy to attract and influence others, a vital component in determining your level of success as a speaker or meeting leader. Everyone has the potential to become charismatic, because it is a natural state that some people are able to access more frequently than others. When a person is feeling comfortable, confident and passionate about the purpose of their meeting, they begin to radiate an aura of energy that captivates the attention of people around them.

In the midst of all the noise and riots, my heart was warmed when I received a message from Mandy Jeffery, a remarkable lady who had attended my March seminar at The Globe Theatre. Having noticed how my energy was feeling weighed down as I watched the depressing news, night after night – Mandy boosted my belief that we are all on a journey and can grow so much if we simply open ourselves to the possibility that we have all the resources we need inside to attain whatever we want. Let me hand you over to Mandy:
I first came across the Audience with Charisma website as I was searching for some Leadership Development for our Senior Management Team. I was drawn to the words about improving gravitas, personal presence and confidence. And.. maybe there is a little bit of a white witch in me somewhere as the dowsing rods, crystals, ancient scrolls and Tibetan singing bowls, plus the other “unusual” techniques drew me like a magnet. But last, but not least, I am also a marmite lover… so somehow I knew that this was the course for me!

Despite that, on the first day as I walked up the stairs in the Globe Theatre I felt very nervous (or was it excited?) – was I out of my depth, what was I going to need my trainers for, would I make a fool of myself in front of all these senior managers? A million questions flooded my brain. And then a friendly voice said “hello and welcome” – it was Angela. She smiled at me and introduced me to a group of people stood drinking coffee and chatting politely. From that moment on, I knew it would be ok.

From the moment Nikki took the stage on that first morning she engaged the whole room and took us all on an unforgettable journey. I relaxed, opened my mind and had an absolutely amazing couple of days. The people I met were from all different walks of life, some senior directors and managers, some one-man companies. By the first coffee break strangers had become friends as Nikki helped us all feel safe and in that incredible atmosphere of trust and openness.

By the end of the first day, I was energized and relaxed, I had had a great day and felt I was learning a new path. I could hardly wait to get there the second day and to see all the friendly people I had met the day before. Building on what we had learned the first day, we worked on our personal goals and energy. Normally I am quite a shy and quietly spoken person, but when I was working on my personal mantra, I had an amazing experience. As I repeated the words “I am free to make my own choices” and Nikki, Chris and Jenny helped me keep my balance on the wobble board, I felt a surge of sheer power and energy and suddenly I was shouting “I AM FREE” at the top of my voice. I think the whole of London heard the new me emerging! Even now I get goose bumps when I remember that moment.

It may sound strange, but people looked different on the second day – they had less tension in their faces, more colour in their cheeks and more smiles on their faces. We were having fun and laughing together – gone were all the usual social barriers and prejudices and we just shared the experience of learning. I felt privileged to have been part of it. Thank you to everyone who was there during my journey, Giselle, Gillian, John, Rob, Andy, Jenny, Chris, Gabby and lovely Lorraine. I hope you got as much from it as I did – we must stay in touch.

I can honestly say that I feel my life has been transformed. Les and Ted helped me clear away years of self doubt and restricting baggage that has caused me a life time of low self esteem. What is truly amazing for me is that the confidence and the sense of self-worth I gained in that room three weeks ago have not left me. Events at work and in my private life have tested me in several ways since attending the Seminar. But I can’t explain the sense of inner confidence and calm that has over taken me. Already, as if by magic, people have come into my life who have offered to help me professionally to achieve my career goals. Things I had never thought possible have started to happen – my presentation skills seem to have improved dramatically – my colleagues in meetings now hear me when I say something and the Directors have started asking for my opinion and taking my advice on things I had not been included in before. I truly believe this is all thanks to attending an Audience with Charisma.

If you only ever attend one more training course, make it this one.

A Charismatic Mountain

July 7th 2011 by Nikki Owen | General, Quantum Physics

Last week I climbed Mount Snowdon. I was in awe of the energy and powerful presence that radiated from the spectacular panoramic views at the top. The climb was tough and by the time I got to the peak my legs were aching and I could feel blisters rubbing on my heel. Yet reaching the top gave me a perspective of total clarity that I was at one with the universe and the awesome power of this mountainous terrain.
Scientists at the frontiers of research involving Quantum Physics and Epigentics demonstrate that each one of us is a packet of pulsating energy that constantly interacts with the universe. In Eastern philosophies the Yin/Yang symbol provides a graphic representation of male and female energies inherent within us. Yin or female energy is the intuitive, receptive, nurturing part of us. Yang or male energy is the strong, action-orientated, forceful side of ourselves that gets things accomplished. When both these energies are balanced we ignite an internal emotional intensity that other people experience as magnetism or charisma.
According to Sociologist Edward Shils, a man who devoted a significant amount of time to the role of intellectuals and their relationship to power and public policy “The charismatic leader seems to be connected to the transcendental powers of the universe and is able to re-establish a sense of order in his followers.” Freud supports this view with an interesting twist. He believed that in the initial stages of a child’s development, the infant is not able to experience any difference between himself and his external reality. To put it another way, until taught differently, the child believes that they are the entire universe. With time, the child starts to understand that their mother, who they perceive as a powerful influence, is a separate entity. The child maintains a sense of their own power when his mother responds to his demands. Gradually, as the child experiences occasions when their demands are not immediately satisfied by the ‘universe’, the child discovers the cruel truth that they are not omnipotent at all. Yet because of earlier infant perceptions, the desire to return to this feeling of power and connectedness remains and burns strongly within the child and consequently within the adult for most of their life. According to this explanation, the human being has a basic need to search for a symbolic order of the universe – a sense of coherence, continuity and natural order. When we feel our power, when we feel connected to nature we automatically activate the flow of our charismatic potential.
At the top of Mount Snowdon I felt powerful and connected – tempted to deliver my charismatic leadership programmes from the summit!!! As I reflected on these internal ramblings on the journey down, it dawned on me that delivering charisma seminars at the top of The Globe Theatre was a metaphor for being on top of the world.
I have a little piece of Mount Snowdon on my desk – acting as a reminder that we have all the resources we need inside of us to achieve the summit of any mountain we may chose to climb.
Have a good week!

It’s not often I mention my seminar, An  Audience with Charisma that I hold at the top of The Globe yet with another one scheduled this week, I received a wonderful review that I felt compelled to publish!

Chris Elliott, L&D Learning Specialist, NFU Mutual attended our March event – here is what he has to say:

It was with explicitly eager anticipation that I attended this event.

Having earmarked this and eventually planned attendance quite a way in advance, it would have been easy to disappoint me.  I need not have worried; after the first 30 minutes I knew that I was in for an experience of great consequence;  One that I will never forget.

Nikki is Nikki Owen – a living phenomenon.

Over the two days of ‘An Audience With Charisma’ I was guided through number of theories based on Nikki’s personal expertise and research from other experts in related fields.  All of the theoretical work was followed with wonderful opportunities to explore and experience the practical application.  These theoretical works were explained with a truly heartfelt passion and then guided with care and precision, to ensure that everyone was able to experience them for themselves.  To aid this process, there were a team of experts, each with a different skill, who worked with participants on a personal level.   This provided the participants with a truly magnificent supporting mechanism.

A whole range of different approaches were used, mostly with one common goal in mind: to provide each delegate with the tools and expertise they needed to allow them to begin building their charismatic qualities right from the very core of their being.

Over these two days I witnessed some very sceptical attitudes moving into a believing and trusting mood.  Those who were already ‘in tune’ were quickly enabled to follow some deeply emotional paths to unlocking the potential of their Charismatic qualities.  With my own personal previous study of some of these topics (at a superficial level), I was able to take my learning away from the workshop and begin the process of applying it to my world immediately.  The effects were stunning!  Even Nikki was amazed at the results I achieved within a very short time frame.

I intend to continue with my study and research of the topics Nikki so ably introduced, to enable me to develop these skills to a much deeper capability.  My life will never be the same again!

If anyone is in any doubt about what can be achieved with the guidance and teaching from this event, take your initial interest and turn it into concrete action to experience ‘An Audience With Charisma’ for yourself.

This workshop is a potentially life changing event that will give you the tools to change the way you act and think forever.

Chris Elliott

Learning and Organisational Development Specialist.

The Case for Charismatic Leadership

June 6th 2011 by Nikki Owen | Uncategorized

The charismatic and visionary James Dyson

Research shows that Charismatic Leaders and Charismatic Managers have more impact and influence, and are better able to transform workforce attitudes, beliefs and behaviours. Global research by Hewitt Associates who pioneered the measurement of employee engagement in the early 1990s found that employee engagement is higher at double-digit growth companies. The quickest and most cost-effective way to build high levels of engagement is by developing the charismatic potential of the leadership teams. Charismatic people are described as inspirational, passionate, self-confident, insightful, ambitious, visionary, dynamic. In the corporate world a healthy portion of personal magnetism can enhance and multiply the effectiveness of every talent and skill within the organisation’s workforce.Empirical literature on charismatic leadership demonstrates that such leadership has profound effects on followers by strongly engaging followers’ self-concepts in the interest of the mission articulated by the leader.

If a corporate culture requires a change of mindset direction from a ‘cost busting’ and ‘hibernation’ to ‘growth’ and ‘innovation’ then the charismatic potential of the leadership team will be a significant factor in the organisation’s transition of this change.The Cremer and Knippenberg report published in the Journal of Applied Psychology,2002 used scenario experiments, cross-sectional surveys and laboratory studies to prove Charismatic Leaders had a stronger effect on cooperation than their non-charismatic peers.

Employee Engagement

Engagement at work was conceptualised by William A. Kahn as the “harnessing of organisational members’ selves to their work roles”. In engagement, people employ and express themselves physically, cognitively, and emotionally during their performance at work. Engagement is a heightened level of ownership where each employee wants to do whatever they can for the benefit of their internal and external customers, and for the success of the organisation as a whole. Charismatic Leaders have an authentic power that captivates the hearts and minds of employees building higher engagement, increased productivity that ultimately leads to double-digit growth.

Organisational Change

Research studies estimate that organisations are wasting over $6 trillion dollars every year because of failed projects. Further studies highlight the disturbing trend that 70% of projects are not successful and the main reason for project failure is attributed to lack of stakeholder engagement. As organisations continually review and renew their strategic direction to remain competitive and profitable, more projects are created as a result of organisational change. A high proportion of employees do not respond positively to changes in their working environment, preferring to cling to the past because it was a more secure, predictable time. With a Charismatic Leader and a Charismatic Project Manager, stakeholder engagement is higher and employees respond more positively to proposed changes.

The War for Talent

Charismatic Leaders possess a unique and potent blend of attractiveness and presence that commands attention with an irresistible magnetic force. They exhibit the tendency to inspire greater levels of support and loyalty from others, resulting in an ability to create higher performing teams and stronger relationships with customers. Great people want to work for great leaders. The greatest differentiator among the organisations of the future will be the ability to build world-class capability.  Charismatic Leaders who convey a strong personal brand image attract and retain talent.

I came across a wonderfully provocative article written by Paul Graham, 2004 that was subsequently corrected in 2006 based on the theory; In US presidential elections, the more charismatic candidate wins. It presents a powerful case for charismatic leadership that should stimulate thinking and discussion! Enjoy this extract.
People who write about politics, whether on the left or the right, have a consistent bias: they take politics seriously. When one candidate beats another they look for political explanations. The country is shifting to the left, or the right. And that sort of shift can certainly be the result of a presidential election, which makes it easy to believe it was the cause.

But when I think about why I voted for Clinton over the first George Bush, it wasn’t because I was shifting to the left. Clinton just seemed more dynamic. He seemed to want the job more. Bush seemed old and tired. I suspect it was the same for a lot of voters.

Clinton didn’t represent any national shift leftward. He was just more charismatic than George Bush or (God help us) Bob Dole. In 2000 we practically got a controlled experiment to prove it: Gore had Clinton’s policies, but not his charisma, and he suffered proportionally. Same story in 2004. Kerry was smarter and more articulate than Bush, but rather a stiff. And Kerry lost.

As I looked further back, I kept finding the same pattern. Pundits said Carter beat Ford because the country distrusted the Republicans after Watergate. And yet it also happened that Carter was famous for his big grin and folksy ways, and Ford for being a boring klutz. Four years later, pundits said the country had lurched to the right. But Reagan, a former actor, also happened to be even more charismatic than Carter (whose grin was somewhat less cheery after four stressful years in office). In 1984 the charisma gap between Reagan and Mondale was like that between Clinton and Dole, with similar results. The first George Bush managed to win in 1988, though he would later be vanquished by one of the most charismatic presidents ever, because in 1988 he was up against the notoriously uncharismatic Michael Dukakis.

These are the elections I remember personally, but apparently the same pattern played out in 1964 and 1972. The most recent counterexample appears to be 1968, when Nixon beat the more charismatic Hubert Humphrey. But when you examine that election, it tends to support the charisma theory more than contradict it. As Joe McGinnis recounts in his famous book The Selling of the President 1968, Nixon knew he had less charisma than Humphrey, and thus simply refused to debate him on TV. He knew he couldn’t afford to let the two of them be seen side by side.

Now a candidate probably couldn’t get away with refusing to debate. But in 1968 the custom of televised debates was still evolving. In effect, Nixon won in 1968 because voters were never allowed to see the real Nixon. All they saw were carefully scripted campaign spots.

Oddly enough, the most recent true counterexample is probably 1960. Though this election is usually given as an example of the power of TV, Kennedy apparently would not have won without fraud by party machines in Illinois and Texas. But TV was still young in 1960; only 87% of households had it. Undoubtedly TV helped Kennedy, so historians are correct in regarding this election as a watershed. TV required a new kind of candidate. There would be no more Calvin Coolidges.

The charisma theory may also explain why Democrats tend to lose presidential elections. The core of the Democrats’ ideology seems to be a belief in government. Perhaps this tends to attract people who are earnest, but dull. Dukakis, Gore, and Kerry were so similar in that respect that they might have been brothers. Good thing for the Democrats that their screen lets through an occasional Clinton, even if some scandal results.

One would like to believe elections are won and lost on issues, if only fake ones like Willie Horton. And yet, if they are, we have a remarkable coincidence to explain. In every presidential election since TV became widespread, the apparently more charismatic candidate has won. Surprising, isn’t it, that voters’ opinions on the issues have lined up with charisma for 11 elections in a row?

The political commentators who come up with shifts to the left or right in their morning-after analyses are like the financial reporters stuck writing stories day after day about the random fluctuations of the stock market. Day ends, market closes up or down, reporter looks for good or bad news respectively, and writes that the market was up on news of Intel’s earnings, or down on fears of instability in the Middle East. Suppose we could somehow feed these reporters false information about market closes, but give them all the other news intact. Does anyone believe they would notice the anomaly, and not simply write that stocks were up (or down) on whatever good (or bad) news there was that day? That they would say, hey, wait a minute, how can stocks be up with all this unrest in the Middle East?

I’m not saying that issues don’t matter to voters. Of course they do. But the major parties know so well which issues matter how much to how many voters, and adjust their message so precisely in response, that they tend to split the difference on the issues, leaving the election to be decided by the one factor they can’t control: charisma.

If the Democrats had been running a candidate as charismatic as Clinton in the 2004 election, he’d have won. And we’d be reading that the election was a referendum on the war in Iraq, instead of that the Democrats are out of touch with evangelical Christians in middle America.

During the 1992 election, the Clinton campaign staff had a big sign in their office saying “It’s the economy, stupid.” Perhaps it was even simpler than they thought.

Last week’s seminar at The Globe Theatre saw a courageous group of people take steps into unknown territory as they encountered techniques and concepts that stretched their thinking. Each seminar begins with a room full of strangers, by the end, strong bonds of friendship are forged during a 48 hour journey of self-discovery. This group has inspired the theme for this week’s blog – courage.

Joan of Arc won the loyalty of her soldiers based on her courage and charisma. During that time, the military was a male subculture within which men in military elites were jealously protective of their own elite status. Joan’s ability to join this elite should have been crippled three times over: by her young age (she was hardly more than a child), by the fact that she was a peasant in a feudal society and because she was female. Yet Joan’s innate courage made thousands of men want to follow her.

Nelson Mandela’s life is a story of huge courage. He endured a twenty-three year imprisonment for his dream of a better and equal South Africa. Mandela said ‘I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.’ This man’s vision was so completely and utterly compelling for him that he had no other choice except to stand by his beliefs in the face of devastating personal adversity.

Sir Ranulph Fiennes has been described as the world’s greatest living explorer and was awarded an OBE for human endeavour and charitable services. His courage when faced with nature’s most dangerous and difficult challenges is a great analogy for leaders in the business world. The elements vital to the success of an expedition include teamwork, courage, determination, resilience and the ability to perform under extreme pressure. These same qualities are all crucial to success in the business world.

For a charismatic leader working within a corporate environment, the very nature of their character and personality gives rise to a plethora of situations in which they require courage and steely nerves to pursue what they believe to be right.

A charismatic leader not only requires personal courage but can also benefit from actively promoting an environment within which people are encouraged to be courageous. In a courageous climate:

• Difficult things can be said
• There won’t be a sense of fear about what may happen in the future
• People can develop through controlled risk-taking – it’s OK to make a mistake
• Performance and productivity soars without the choking restraints of fear
• Ideas are welcomes and creativity increases
• People find it easier to adapt and accept changes.

Charismatic leaders possess the ability to engage in courageous conversations. This requires courageous listening, courageous decision-making, courageous action, the courage to set and enforce standards of behaviour, and the courage to do what it takes to change destructive existing habits. Courageous leadership requires people to see what others don’t want to see, and do what others don’t want to do.

An organisation may have the ability to make the necessary changes, but it requires courageous leaders who possess strength, conviction, and the stamina to hold on through the inevitable resistance. Chuck Yeager, the first person to break the sound barrier, reported that as he approached the barrier, it was the most turbulent ride of his life, but once he broke through, it became the calmest.

Having had a meeting today with a charismatic business woman, I felt inspired to reflect on best ways to deal with charismatic people. Something that might come in handy when you meet Alan Sugar or Richard Branson. Whether you work for a charismatic boss, manage a charismatic individual or have a charismatic client, there are a number of suggested approaches that can optimise the quality of your communication.

• Actively listen and seek to really understand their viewpoint before giving your response. Charismatic people are much more receptive if they have put forward their perspective first.
• The impact of their presence can positively distort their communication, so you see what they are saying through rose-tinted glasses. You can help maintain objectivity by delaying your reaction or response, which will give you time to evaluate the content of what they have communicated.
• Charismatic people like people who are like themselves. Therefore, use matching and mirroring techniques to build rapport and increase the impact of your communication.
• Be yourself and say what you really think and believe. You’ll gain more respect from charismatic individuals if you are acting with authenticity.
• Have clarity around what is important to them and respect these factors. If you suggest actions that contradict their career values, they will be aggressive and protective.
• When presenting your ideas to them, illustrate how your ideas support their personal vision.
• Don’t play it safe – be creative and imaginative with your ideas; this earns their respect.
• Negativity drains their energy. Rather than explain why something won’t work, highlight different options that may work even better.
• Give them plenty of opportunities to influence and persuade others. If you have something to communicate, their support of what you want to say can leverage a positive outcome from others.
• If you have made a mistake – admit it. Charismatic people appreciate courage, risk-taking and accepting responsibility for every action.
• Pay attention to their physiological triggers – use these when communicating your point of view back to them.

Ultimately, remember that your instincts and gut reaction is your own emotional guidance system. Listen to your own instincts first and trust your intuition – you’ll be amazed at how accurately you’ll be able to summarise every situation. Enjoy your interactions with charismatic people, because if you are open and flexible you’ll automatically start to absorb some of their magical powers.