What an extraordinary week in British politics! Having been gripped by last Thursday’s election, the subsequent discussions and events, I felt compelled to analyse the non-verbal communication demonstrated by David Cameron and Nick Clegg, during their first joint press conference held in the gardens of Downing Street.
Cameron appeared to be truly energised by the prospect of a coalition Government – using his right hand to emphasise and mark-out key points. This is often a sign of dominance and conveyed a clear message, “I am in charge”. His voice tone and pace was much more animated than in previous televised election debates, signalling passion and conviction in what he was saying. During Cameron references to Clegg his open hand gestures with splayed fingers suggested true openness to this coalition and highlights he has nothing to hide.
Nick Clegg matches David Cameron’s approach when he starts talking. He also uses lots of gestures with his right hand to convey his dominance and authority although he then utilises a slightly better balance between his left and right hand gestures that will appeal equally to male and female voters. In comparison to Cameron, Clegg uses more ‘palms facing upward’ gestures – a placating style that suggests “please like me, please accept me”. Interestingly, as Clegg’s confidence builds, the upward palming reduces.
A powerful sign of confidence can be demonstrated by hand steepling – this involves touching fingertips of both hands creating the effect of a church steeple. Clegg uses this to turbo-charges his level of confidence at certain moments.
Looking intently at each other whilst talking not only helps create a supportive charge but also focuses the attention of viewers and journalists on the person speaking – this in turn establishes respect.
Key points are made with a lightly clenched fist, signifying Cameron’s determination to ‘drive this one through’. Whenever the words “strong and stable government” are used both men appear to ‘light up like a Christmas tree’ - I suspect this phrase was the ‘unifier’ that helped both men garner an agreement between them.
Notice how Nick Clegg appears to stand straighter every time David Cameron mentions the new cabinet with five Liberal Democrats thus showing his pride in what he has achieved.
The genuine closeness between them augurs well for this coalition – after-all resistance can often be a sign of lack of rapport. On departing from the conference they walk back they are both perfectly synchronised. Their body language tells me that this unified approach has the full support and commitment of both men. Good luck to both David Cameron and Nick Clegg in what will be a tough few years as they deal with our economic situation.
The other big story gripping our nation is my Big Apple Experiment!! Heart Radio, Devon have found out about my theory that you can create a visible change in an apple based on your thoughts and emotions. Looking forward to explaining these theories tomorrow – if you live in Devon, tune into Heart Radio! Heart Oxfordshire are already running this experiment and inviting their listeners to take part.
Have a great week and embrace these exciting times!
