During my seminars at The Globe, I’m often asked how I reconcile leaders who choose to exploit their charisma for malevolent purposes. When observing old film footage of Hitler, I could feel his intensity and see his effect on others created a strong physical reaction. A frightening combination of charisma and evil. Former boss of RBS, Fred Goodwin’s charisma was a major factor when persuading his board to support his strategic policies that ultimately played a major role in the biggest 2008 losses in corporate history. Charisma, combined with megalomania and greed is not a good combination for business success. These men clearly demonstrate that such is the power of charisma, there is a mantle of responsibility because this ‘charismatic power’ can be used for both good and evil intent.
Yet this need not deter an individual from wanting to develop their impact, presence and influence because my own studies prove conclusively that charisma equips the individual who possesses it with a significant advantage. Interestingly, people tend to stereotype charismatic individuals as having big personalities, being extrovert and maverick. Yet there are many examples of introverted and quieter charismatic people. For example, Mother Teresa, the late Princess of Wales and Richard Branson. I recognised that anyone holds the potential to be more charismatic – the secret is be yourself and do what you love doing.
On the subject of charismatic women, last night I attended the book launch of Jessica Richards, a personal transformation specialist and leadership mentor, who has published a moving account of how she beat cancer using a holistic approach. Jessica oozes authenticity and has shown such courage with the way she’s dealt with this frightening disease. When charismatic people such as Jessica, use their power for positive intent, it can inspire and transform the lives of thousands.
If you want to meet a bunch of charismatic individuals then pop into Pub du Vin’s Dome Room, Brighton on Monday 16th January at 5.30pm because I’ll be sharing my blueprint showing how everyone can optimise their charisma in a way that remains true and unique for them.
Have a great week!
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